Eddie Bauer Onboarding Email Marketing

Role: Visual Designer, Eddie Bauer

Problem:
Eddie Bauer is a heritage brand wanted to engage customers with informative emails on brand history and excellence.

Solution:
Leadership felt the onboarding email series could use a refresh and be a great tool to inform customers of the brand’s historical significance. I received a sketch for each email in the series and what products and storylines should be included in each. I chose imagery and products for each module and worked side by side with the copywriter to complete the story.

The email series included how to earn reward points, the history of Eddie Bauer, how Eddie Bauer invented the down jacket, how Eddie Bauer uses guides and athletes to design and develop merchandise, award winning products, and product assortment for every kind of adventure.