Eddie Bauer Outfitting

Role: Visual Designer, Eddie Bauer

Problem:
The online merchandising team desired to update the outfitting line pages to showcase key looks.

Solution:
I wanted to create a page that could showcase outfitting via editorial shots with functionality that was not currently used on the site to give it a modern (at the time) and fresh experience for the customer. I grey boxed the desired functionality to get engineering feedback and approval while creating a visual mockup presentation for merchandisers and creative leadership.

• Once the page went live sales of key looks increased 78% YOY.
• Clicking sessions increased 25% YOY