Victoria’s Secret Brand Guide

Role: Visual Communications Designer, Victoria’s Secret

I provided visual direction via photography, illustration and copy writing for all Pink Tier 1-3 floorset updates. My role was to photograph every room, including separate images of cabinets and fixtures, as well as tiered presentations. I then retouched the photos including adding in missing marketing and merchandise. I illustrated instructions on how to assemble visual elements. I met with the marketing teams to ensure all marketing elements were accounted for. I met with visual merchandising and merchants to ensure all product and visual elements were accounted for and documented accurately.

This required multi-tasking large volumes of work and information in a demanding and fast paced environment. I managed this projects and its objectives through to completion while meeting aggressive deadlines.